Strategy

Editorial |

Beauty |

Campaigns |

Brand |

Events |

Editorial | Beauty | Campaigns | Brand | Events |

Liberty.

Total overhaul of organic channel offering, including wire-framing, content planning, creation and distribution across all channels, story-led, data inspired campaign conception, and full ‘look and feel’ redesign of editorial channel, social media platforms, newsletter, editorial franchises, TOV and graphic treatment. I also launched The Hall, a beauty broadsheet to increase incremental revenue and build the beauty community, and worked closely with the buying and trade teams to help meet their business priorities and objectives through customer insight and relevant content planning. Resulted in growing share of voice, brand trust and loyalty, and ultimately increased engagement, revenue and earned and organic traffic.

Buro.Global

A luxury digital destination start-up for ‘affluent millenials’. Designed to disrupt. As editorial director my missive was to start from the ground up and attract a loyal audience of time-poor digital content consumers. Full editorial conception, wireframing, branding, design, tone of voice, and social output. Every article and franchise inspired action, with a distinct style.