What I Do
With extensive experience across publishing, retail, and brand, I offer a unique skill set and a broad scope of knowledge. Here’s what I can do for you:
Words
Words are my super power. An award winning journalist, national newspaper columnist and best-selling author, I have honed my skills to translate across many mediums, from glossy magazine editorials to sophisticated SEO digital content, to brand naming, taglines and copywriting. I love to write, and I excel at crafting original, engaging copy to fulfil any brief. I would love to do that for your project, no matter the size or shape.
Content & Creative Strategy
Craft a powerful brand narrative with tailored content strategies. Data-driven, multi-platform storytelling that connects organically with your audience. My strategic approach will deliver beautiful content creation, curation, and distribution for your brand or publication. I craft content outlines and use a unique dual-approach method and sophisticated SEO-based storytelling to ensure your brand narrative flows seamlessly across all channels and media, to drive loyalty, trust, and growth.
Campaign
Your messaging is important, and so is the creative platform you build it on. Develop innovative, story-driven campaigns that capture attention, inspire action, and elevate your brand through expertly directed creative concepts, engaging, on-brand tag lines and messaging, omni-channel cohesive story-telling and impactful visual content.
Consultancy
With over two decades of experience in the luxury beauty, editorial, and retail industries, I can help your brand stand out in the digital age. Whether it's providing industry insights, knowledge, and commentary on yours or competitor brands, or advising on eye-catching visuals and engaging content for owned channels. My consultancy services will focus on creating authentic connections with your audience that transcend traditional marketing methods.
Social Media
Engage and grow your audience with authentic social media strategies that build community, encourage sharing and amplify your brand’s voice. I can help you spark connections, share stories, and cultivate conversations, creating a genuine social voice, look and feel that focuses on trust and loyalty - promoting your brand without the hard sell!
Creative Direction & Production
With beautifully conceptualised shoots, and the ability to leverage my extensive network of top-tier professionals, from photographers to stylists to hair and makeup artists, I can deliver end-to-end creative direction and production for your image requirements, Whether it's campaign content, impactful editorial, commercial imagery, still life and product visuals, or video.
Top-Tier Full Brand Service
Working together with my audience specialist partner, we provide a full content audit and overhaul to define your brand's communication goals, and create a cohesive customer journey to amplify your voice in the market. With proven results in building stronger audience connection, and boosting awareness, loyalty, and growth, we can bring your brand to life. Our resonant, story-first content and optional ongoing strategic consultancy will drive engagement and convert consumers through insightful, data-driven strategy.